Updated on [DATE]
This policy explains what information BurnIt, LLC (doing business as "Burn, LLC", "Burn", "we", "us") collects when you use the getburnapp.com website and the Burn App mobile application (together, the "Services"), why we collect it, who we share it with, and the choices you have.
Contact
Questions about this policy, a request about your data, or a complaint: email us at info@getburnapp.com.
BurnIt, LLC
[MAILING ADDRESS, Utah]
What we collect, why, and who sees it
Account information
- What: your email address, your name if you share it, and a password if you set one.
- Why: to create your account and let you sign in.
- Where it comes from: you, when you sign up.
- Who sees it: Google Firebase (sign in), RevenueCat (links your account to your subscription), Klaviyo (email), Intercom (support).
Subscription and payment information
- What: the plan you choose, your billing history, and whether your subscription is active. Your card details go straight to the payment processor. We never see or store your full card number.
- Why: to process your subscription, send receipts, and handle failed payments and cancellations.
- Where it comes from: you, and the payment processor.
- Who sees it: Stripe (website payments), Apple App Store and Google Play (in-app payments), RevenueCat.
Training activity
- What: the programs you follow, the workouts you start and complete, and what you log in them, such as weights and reps.
- Why: to run the app, save your progress, and show it back to you.
- Where it comes from: you, as you use the app.
- Who sees it: our app database, hosted on Fly.io, and PostHog (product analytics).
Body and health information you choose to enter
- What: for example your weight, or whether you follow a pregnancy program. [CONFIRM what the app stores here.]
- Why: to personalise your training and track your progress.
- Where it comes from: you. It is always optional.
- Who sees it: our app database. We do not use it for advertising.
Challenge signups and photos
- What: name, email, Instagram handle if you give it, whether you already use Burn, how you heard about us, and before and after photos if you choose to send them.
- Why: to run the challenge and, only if you give permission on the photo form, to share your results.
- Where it comes from: you, through the challenge forms.
- Who sees it: Airtable (signup forms), Klaviyo (challenge emails).
Messages
- What: what you write to us by email, in the in-app chat, or in Instagram direct messages.
- Why: to answer you and give support.
- Where it comes from: you.
- Who sees it: Intercom (chat), ManyChat (Instagram messages), our email provider.
Device and usage information
- What: pages and screens you view, buttons you tap, your device and browser, your approximate location based on your IP address, and the link or ad that brought you to us. On the website we also record some sessions (clicks, scrolls, and what is typed into form fields other than passwords) to find and fix problems in our signup pages.
- Why: to understand how people use the Services, fix what is broken, and measure our marketing.
- Where it comes from: collected automatically through cookies, pixels, and similar technologies.
- Who sees it: PostHog, Google Analytics and Google Tag Manager, Hotjar, and the advertising partners below.
[CONFIRM the full list of services with Jon. Remove anything no longer used, add anything missing. Hosting: Fly.io and Vercel.]
We do not sell your personal information. We may also share it if the law requires it, to protect the rights and safety of Burn, our users, or others, or as part of a merger, sale, or transfer of our business.
How we use it
- To create and run your account, give you access to programs and challenges, and process your subscription.
- To send you emails about your account, your trial, and your subscription.
- To send you marketing emails, if you agreed to receive them. You can unsubscribe at any time from the link in any email.
- To answer your questions and give support.
- To understand how people use the Services and improve them.
- To measure and improve our advertising.
- To prevent fraud and abuse, and to comply with the law.
Advertising
We advertise on Meta (Facebook and Instagram), TikTok, and Google. Their pixels on our website tell us which ads bring people to Burn, and let us show our ads to people who have visited. You can limit this in your browser settings, your phone's advertising settings, and the ad preferences in each platform.
Google Analytics helps us understand how people use the website. You can read how Google uses this information at https://policies.google.com/privacy and opt out with Google's browser add-on at https://tools.google.com/dlpage/gaoptout.
[ADD a cookie banner or "Do not sell or share my personal information" link if a lawyer says it is required.]
Cookies
Cookies are small files your browser stores when you visit a website. We use them to keep the site working, to remember choices such as your plan while you sign up, to understand how the site is used, and to measure our ads. Most browsers let you block or delete cookies in their settings. Some parts of the site, such as signup, may not work properly without them.
Do Not Track
There is no common standard for how websites should respond to "Do Not Track" signals, so we do not change how we collect information when your browser sends one.
How long we keep it
We keep your information while your account is active and for as long as we need it for the purposes above, including legal, tax, and accounting requirements. You can ask us to delete it at any time (see Your rights). [ADD specific periods if Burn has them.]
Your rights
Everyone
- Unsubscribe from marketing emails from the link in any email.
- Ask us for a copy of your information, to correct it, or to delete your account and data, by emailing info@getburnapp.com.
If you live in California
You have the right to know what personal information we collect and how we use and share it, to ask us to correct or delete it, and to opt out of the sale or sharing of your personal information for targeted advertising. We will not treat you differently for using these rights. You can also ask someone to make a request on your behalf. Email info@getburnapp.com.
If you live in the European Economic Area or the United Kingdom
You have the right to access, correct, move, or delete your information, and to object to or limit how we use it. We process your information on these legal bases: to provide the Services you signed up for (our contract with you), with your consent (for example marketing emails and optional photos), for our legitimate interests in running and improving Burn, and to meet our legal obligations. Your information is stored and processed in the United States.
Children
The Services are not directed to children under [13 or 16], and we do not knowingly collect information from them. If you think a child has given us information, email info@getburnapp.com and we will delete it.
Security
We use reasonable measures to protect your information. No system is completely secure, and we cannot guarantee the security of information you send us.
Changes to this policy
We may update this policy when our practices, the services we use, or the law change. We will change the date at the top and, if the changes are significant, let you know by email or in the app.
Complaints
If you want to make a complaint about how we handle your information, email info@getburnapp.com and we will reply. If you are not satisfied with our answer, you can contact your local data protection authority.